About Us

Made with
memory.

"Fashion is temporary. Craft is permanent. We choose to be remembered for the second."

By Manajri is an Indian luxury label rooted in the art of the handmade. Founded in 2018, the label draws from the visual vocabulary of subcontinent craftsmanship — zardozi, resham, the geometry of jaali — and reimagines them for a woman living fully in the present.

Our Philosophy

Where form
meets feeling

We believe the clothes we wear are not neutral. They carry intention, memory, and meaning. Every By Manajri piece is designed to be a container for a woman's story — made to last far longer than the occasion that calls for it.

Craft first

Every garment begins with a conversation between the designer and the karigars who have perfected their art across generations.

Restraint as luxury

We resist the impulse to over-embellish. Quiet precision speaks louder than spectacle.

The woman, always

Our silhouettes are designed to move with the body, not against it. The woman wears the garment — not the other way around.

Made to endure

We design for the long run — pieces that become heirlooms, not closet fillers.

By Manajri

"I don't design clothes. I design moments people return to in their memory."

Manajri

Founder & Creative Director, By Manajri

How we work

The making of
a Manajri

01
Concept

The idea begins in conversation

Every collection starts with a theme drawn from history, nature, or the emotional landscape of the season.

02
Fabric

Sourced with intention

We work with weavers and textile artisans across India — from Varanasi to Kutch — selecting fabrics that honour the craft.

03
Craft

Made by hand, one stitch at a time

Our karigars bring decades of mastery to every piece. Zardozi, resham, and thread embroidery are applied by hand.

04
Fitting

Shaped to your body

Every piece goes through meticulous draping and fitting before it reaches you — adjusted until it moves exactly as it should.

What we stand for

Our values

Artisanal Integrity

We partner with skilled karigars across India, ensuring fair wages, dignified working conditions, and preservation of craft traditions that would otherwise be lost.

Conscious Creation

We produce in limited quantities, use natural dyes where possible, and design to endure — because fashion's most sustainable garment is the one that never goes out of style.

The Bride, Always

Every decision we make comes back to the woman wearing the garment. Her confidence, comfort, and joy are the only metrics that matter to us.

Recognition

Milestones &
honours

2024
Best Bridal Label
Vogue India Fashion Awards
2023
Emerging Designer of the Year
Elle India Style Awards
2022
Craft Excellence Award
Lakmé Fashion Week
2021
Top 10 Indian Bridal Labels
Harper's Bazaar India

Begin your
journey with us

Whether you are a bride, a collector, or simply someone who values the handmade — we would love to hear from you. Our atelier is open for appointments in Delhi and Mumbai.

Email

hello@bymanajri.com

WhatsApp

+91 9391008719

Atelier

Delhi · Mumbai

Your Name
Email
Phone
Message